Senior Marketing Manager
Sofia, Bulgaria (Hybrid)
Sofia, Bulgaria (Hybrid)
Afranga is a fast-growing fintech company operating a licensed European investment platform that connects investors across Europe with trusted financial opportunities and companies. With a full ECSP license, growing international traction, and ambitious expansion plans, the company is entering its next stage of growth.
To support that next chapter, we are looking for a Senior Marketing Manager — someone who combines strategic thinking with hands-on execution, can build structure, lead growth, and take full ownership of the marketing function long-term.
This is not a role for someone who only gives ideas. This is for a person who can create direction, execute it, and build momentum.
You will take over the day-to-day ownership of marketing while shaping the bigger picture.
You’ll work closely with leadership, inherit valuable know-how from the current fractional CMO, and become the full-time force behind Afranga’s growth, positioning, and performance across Europe. Your mission is simple: Turn marketing into a predictable growth engine.
• Build and execute the overall marketing strategy aligned with business goals
• Define clear acquisition, retention, and brand priorities across markets
• Identify growth opportunities and launch new initiatives fast
• Own KPIs such as registrations, depositors, CAC, LTV, ROI, conversion rates
• Manage and optimise PPC channels (Google, Meta, native, others)
• Improve funnels, landing pages, user journeys, and conversion performance
• Scale affiliate / referral / partnership acquisition channels
• Work closely with sales and investor teams to improve lead quality
• Lead content strategy across website, blog, PR, email, social media, partner channels
• Ensure consistent and premium brand positioning across all touchpoints
• Oversee PR opportunities, media visibility, thought leadership and launches
• Manage internal marketing resources and external freelancers/agencies
• Build repeatable processes, reporting rhythm, ownership, and accountability
• Bring clarity where things are chaotic and structure where things are missing
• Have 5+ years experience in growth, digital marketing, or performance leadership
• Have worked in fintech, SaaS, marketplace, investment or other fast-growth digital businesses
• Can think strategically but also execute personally when needed
• Understand paid media, funnels, affiliate models, and retention mechanics
• Are data-driven and commercially sharp
• Can lead people, agencies, and priorities without drama
• Speak excellent English
• Prefer being close to the business and working mainly from Sofia
• Key leadership role in a growing European fintech company
• Ownership over the full marketing function
• Direct work with founders and decision-makers
• Existing momentum + freedom to improve and scale
• Strong compensation package depending on level
• Long-term opportunity to grow into CMO / Head of Marketing and Growth level scope
Afranga needs a strong person who can turn effort into growth, channels into results, and ideas into execution. If that sounds like you — we’d love to speak.
