Marketing manager (digital)

About our client - Afranga

Afranga is the first licensed crowdfunding platform in Bulgaria, regulated under the ECSP framework. They connect investors from across Europe with vetted businesses seeking financing — without banks or intermediaries.

With a fast-growing investor base and a bold vision for the future of fintech, Afranga is now looking for a hands-on, digital-first Marketing manager to help them scale.

About the role

This is a key role for someone who understands how digital channels work, how data drives growth, and how to build awareness and trust in a regulated financial environment.

We’re looking for someone who won’t wait for a perfect brief — but will build, test, optimize, and grow across all relevant platforms.

What you’ll be responsible for:

    •    Leading Afranga’s marketing strategy and execution end to end

    •    Planning, launching, and optimizing paid campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting)

    •    Managing our performance marketing funnel – from awareness to conversion

    •    Driving SEO/SEM strategy in collaboration with tech/content teams

    •    Developing landing pages, visuals and ad copy (with freelancers or agencies, where needed)

    •    Coordinating with the CEO and cross-functional teams (product, investor relations, business development)

    •    Monitoring KPIs and using data to drive decision-making

    •    Managing budgets and timelines with precision

You’re a great fit if you:

    •    Have proven experience in digital marketing, ideally in a fintech or tech-driven company

    •    Know your way around Google Ads, Meta Ads, Analytics, LinkedIn Campaign Manager, Tag Manager, etc.

    •    Understand customer acquisition funnels and digital journey mapping

    •    Have a growth mindset and test–learn–optimize approach

    •    Are confident working with creatives (even if you’re not a designer)

    •    Are structured, proactive and results-oriented

    •    Speak excellent English and Bulgarian

What we offer:

    •    A strategic and creative role with full ownership of marketing

    •    A chance to shape the brand of a fast-scaling fintech

    •    Competitive salary and performance-based bonuses

    •    A smart, supportive team with startup energy and structure

    •    Modern office environment near Business Park Sofia (metro access, food, games, massage zone)

Interested? Let’s build something big — and visible.